How to use the Meridian logo, colours, type and voice consistently across everything we make. Built from the live design system this site runs on — so what you see here is exactly what ships.
The primary logo is the full Meridian wordmark. Use the dark version on light backgrounds and the white version on navy or photography. Always give it room to breathe.
Navy anchors the brand; the blues carry action and emphasis; cyan is the bright accent for data and on-dark highlights. Click any swatch to copy its hex.
Poppins carries all headings and UI — geometric, confident, modern. Body copy is set in a clean grotesque (Helvetica / system) for maximum legibility at length.
Two gradients carry the brand’s energy — the primary for buttons and accents, the linear for data bars and dividers.
A single-weight line icon set, drawn on a 24px grid with a 1em box so icons scale with text. Use the accent blue for icons on light, cyan on dark. Click any icon to download it as a transparent PNG.
Four principles shape every word we write — from a headline to a follow-up email.
We write in plain English. No jargon, no acronyms without explanation — if a first-time investor can’t follow it, we rewrite it.
Every claim is backed by data or a source. We show the numbers and let the research do the talking, rather than making promises.
We’re a guide, not a salesperson. Calm, patient and on the reader’s side — reassuring without ever being pushy.
We’re sure of our research, but we never overstate. No ‘get rich’, no urgency tricks — just steady, honest direction.
“Researched, data-led decisions.”
“A free, no-obligation strategy call.”
“Independent — no developer stock.”
“Here’s what the data shows.”
“Guaranteed returns.”
“Once-in-a-lifetime, act now!”
“Get rich through property.”
“Trust us — it’s a sure thing.”
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